Digital Marketing Updates

With the internet taking over seamlessly and diffusing the virtual borders, the social media market is going beyond the borders. Organizations are investing nowadays in social media marketing which is no more about branding alone but also about business development. Unfortunately, not every organization is reaping a return on investment as the campaigns on social media fail to engage the consumers. To help you set the right tone for your social media marketing, follow these 5 effective social media best practices. 1. Set a smart plan using a Social Media Calendar: The beginning point of any marketing campaign is to know your goals and objectives which includes building brand awareness with a positive perception of your business, gaining new clientele by driving traffic to your company’s website, strengthening customer services by engaging potential consumers or helping existing ones with products and services and finally, increasing engagement by interacting with fans and followers. No...

It’s important to juggle current trends, always changing, enigmatic algorithms, and customer expectations. We all need to change to keep our social media channels growing. They form a basis for a robust social media presence that can benefit your business in terms of generating new leads, boosting brand awareness, and increasing sales. What is Social Media Growth? We can distinguish three approaches when it comes to measuring social media growth: ✅ taking a look at the followers’ number ✅ measuring social media reach ✅ tracking the engagement of your followers All of them have their pros and cons, and it’s vital to be aware of them and measure the metrics you really need. Taking a deeper look at the followers’ number is one of the easiest ways to measure your social media growth. You don’t even need an external tool for it. However, when it comes to social media growth the followers’ count is often considered a vanity metric. It’s not an all-encompassing measurement and doesn’t tell an...

The success of a B2B company depends on generating leads and boosting sales. But, how will you know whether your marketing efforts have been fruitful? This is where Google Analytics (GA) comes into play. Approximately 38 percent of the B2B companies rely on the data provided by Google Analytics that gives an insight into customer behavior and helps improve the sales flow. Why Google Analytics is the Gold Standard for B2B Marketers? A powerful and free tool, Google Analytics is used by both large and small organizations to measure activities on their websites. Whether you need information about the website traffic channels, engagement metrics, device overview, or conversion tracking, GA has it all. The data provided by GA help you understand the marketing campaigns that are useful in attracting traffic and areas that need improvement. For instance, GA defines the success of customer engagement by measuring different points as customers explore the website. The data can help you understa...

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat. With the pandemic affecting almost every business, it’s time to switch to the new normal where your online marketing strategies can make or break your business. You need a marketing strategy that drives traffic, uses the power of social media to reach the target audience, and makes good use of media marketing strategies. This is where the right digital marketing tools can be of great help. Here are 10 tools we recommend to help you ace your digital marketing campaign. Digital Marketing Tools to Grow Your Business: 1. MailChimp: Did you know that almost 80% of the B2B and B2C companies use email marketing technology to reach their target audience? The figure implies that you need to implement an email marketing strategy from day one. This is where MailChimp, email marketing as well as a social advertising tool, can be of great help. MailChimp creates and manages the mailing lis...