It’s important to juggle current trends, always changing, enigmatic algorithms, and customer expectations. We all need to change to keep our social media channels growing. They form a basis for a robust social media presence that can benefit your business in terms of generating new leads, boosting brand awareness, and increasing sales.
What is Social Media Growth?
We can distinguish three approaches when it comes to measuring social media growth:
✅ taking a look at the followers’ number
✅ measuring social media reach
✅ tracking the engagement of your followers
All of them have their pros and cons, and it’s vital to be aware of them and measure the metrics you really need.
Taking a deeper look at the followers’ number is one of the easiest ways to measure your social media growth. You don’t even need an external tool for it.
However, when it comes to social media growth the followers’ count is often considered a vanity metric. It’s not an all-encompassing measurement and doesn’t tell anything about your social media health.
Social Media Growth Strategies for 2020
Once we established what social media growth really means, it’s high time to take a deeper look at the four evergreen social media growth strategies.
They are called evergreen for a reason – no matter the platform, algorithm, or audience, they will work in your favor. They will help you build a robust social media presence, and benefit from all the goodness social media has to offer.
For professional assistance to growing your social media, consider hiring Dignitas Digital, a full-scale digital agency in Philadelphia.
1. Listen to your audience:
In its core, social media is all about being social. Your audience and potential customers are talking, your job is to listen to their conversations.
You can always monitor keywords around your business niche. A great idea for someone producing lipsticks would be to monitor phrases such as “gloss”; “beauty products”; or “lip gloss”. That way you’ll know what’s happening in your industry, what your customers like to share online, and what are their pain points when it comes to your product.
2. Monitor your performance:
Every strategy needs some numerical background. Without solid social media analytics, you won’t be able to see the progress your company is making.
One of the blessings of social media is hashtags. Thanks to hashtags you can easily see how your content is performing.
Create a project where your main keyword is your branded hashtag. It’s important to set up your project in advance, as social media monitoring tools, in general, don’t collect historical data.
3. Take a closer look at your competitors:
The beauty of social media monitoring is that you easily set up a project and monitor the activities of your competitors. And it’s 100% legal and ethical.
With a social media monitoring project for your competitors, you could spot right away from their best performing content. That will give you insights into what your competitors’ customers expect. You have a chance to adjust your offering and sway their customers’ to your side.
The context of a discussion is an overview of the words that are used in relation to your competitors. By examining the results closely, you can see the strengths and weaknesses of your competitors and convince unhappy customers to your product.
4. Provide high – quality content:
That’s social media growth marketing 101 but I still see a ton of content where brands brag about the newest features of their projects and services and not about the practical applications that will help their users in everyday situations.
High-quality content is not only about the visuals, although they are important. It’s about showing a practical application of your product.
A great example of high-quality, user-generated content for social media growth is Apple’s Instagram account. I’m not really interested in the developments in the newest model of iPhone, but when I see photos like this one it might prompt me to buy this model of smartphone.
How social media growth helps business?
Without a doubt, you can benefit immensely from a strong social media presence, that’s why growing your social media accounts is so important. Having a steady social media growth, both in terms of followers numbers and social media engagement, will help you promote your brand.
Many things are going to change in the next year but not the importance of social media for almost all businesses. Of course, they will be some alternations and social media will develop in many different directions.
But there are aspects of social media growth that will remain constant. It will be one of the most important sources of followers. And engaged followers will, sooner or later, transform into loyal customers and brand ambassadors.
Social media growth is, at its core, about listening to your audience and meeting their needs. If you do that, you’ll be on the safe side.
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